The History of Nursery Ryhmes Essay - 2503 Words

The History of Nursery Ryhmes When you think of nursery rhymes, do you think of innocent, silly games you played as a child? Think again. Most of the nursery rhymes that have become so popular with the children were never intended for them. Most began as folk songs or ballads sung in taverns. These songs (rhymes) all most always were written to make fun of religious leaders or to gossip about kings and queens (Brittanica pars. 1-5). Nursery rhymes are being studied the past few decades as a way to help children learn their alphabet and numbers. These rhymes have been proven affective in helping childrens language skills improve. As I began to explore different nursery rhymes, I found that they opened up and disclosed some of†¦show more content†¦There are eight categories of rhymes: Lullabies (Rock-a-bye Baby,) singing games (London Bridges,) nonsense (Hey Diddle Diddle), riddles (Humpty Dumpty), counting (One, Two, Buckle my Shoe), tongue twisters (Peter Piper), verse stories (Queen of Hearts), and cumulative rhymes (House that Jack Built) (Pars. 5). According to the World Book Encyclopedia the earliest known published collection of nursery rhymes was Tommy Thumbs SongBook in 1744, but in 1697 there was a book published in France called Tales of Mother Goose. This book contained eight fairytales including Cinderella, Little Red Riding Hood, and Sleeping Beauty. The most influential collection was Mother Gooses Melodies: or Sonnets for the Cradle published in 1781 (616-617). More than two hundred years since the first book of rhymes was published, interest in children and fantasy is again running high. The nursery rhyme now represents the oral history of hundreds of years and how understanding the struggles of authority and occasional mischief by the common people made with moral conventions and emotional expectations as well as with language. Often anonymous, such rhymes share interesting characteristics both in content and in linguistic patterning across a huge range of cultures. The origins and purposes of many nursery rhymes have evolved over time, and many people do not realize what the

The Cuban Revolution An Single Most Important Event Of...

The Cuban Revolution took place over a six-year span from 1953 to 1959. The series of armed rebellions ultimately resulted in the overthrow of the US- backed Cuban government and ushered in a new era of Communist rule. It is often cited as the single most important event of 20th century Latin America. The Cuban Revolution was derived from social unrest and consequently had a major impact on Cuba’s domestic and foreign affairs most notably the installation of a communist government that still rules today and abroad supported communist institutions across the world which in turn resulted in a strained relationship with the United States. Prior to the Cuban Revolution Cuba was under the rule of President Fulgencio Batista. Batista served†¦show more content†¦Initial attempts at a revolution proved unsuccessful. Fidel and Raul Castro organized an attack on the Moncado barracks to acquire arms to fuel their revolution. With an army number no more than 150 revolutionaries t he attack was immediately smothered with a majority of the rebels being killed, captured, or executed. The Castro brothers themselves were put on trial. Fidel Castro, being a lawyer, defended himself made lengthy arguments proving that it was his civic duty to do something about the dictatorship of a government that Cuba was living under. He was sentenced to 15 years in prison however his reputation across Cuba grew, which would later prove to be critical to his success. The Castro brothers along with other rebel prisoners were ultimately released in 1955 as a result of external political pressure on Batista’s government to be less oppressive which led to the next stage of the revolution. Upon release, the Castro brothers fled to Mexico where they regrouped with other Cuban exiles and rebels. The movement coined the phrase of the July 26th movement commemorating the date on which the rebels initially launched their attack on Moncado. In 1956 they returned to Cuba and engaged in over 2 years of guerilla warfare, constantly on the run from Batista’s army in the highlands of Cuba. By the new year in 1959 Fidel Castro had led the rebels to a

Identify the Stakeholders Involved in this Situation

Question: Discuss about the Report for Identify the Stakeholders Involved in this Situation. Answer: The process of identifying the stakeholders is one of the most effective initiatives for any participatory planning. In the given scenario, the involvement of the concerned stakeholders must have been identified to provide sustainability to the project. Meanwhile, stakeholders are primarily an individual person or a group of people that will be expected to be affected by an anticipated intervention. Following the criteria of identifying the stakeholders, in this particular case scenario, three key stakeholders have been recognised (Moore, Langabeer and Markham, 2010). Meanwhile, the owner of Brady Industrial Products and the Localtown Bank have been identified as the key stakeholders involved in this loan covenants scenario. Under the current circumstances given in the script, both the owner of Brady Industrial Products and the Localtown Bank will be mostly affected by any projected intervention. Moreover, the key stakeholders are the most affected persons or institutions to be affected in case of any negative responses (Sswm.info, 2016). Through the identification of the direct linkage with the loan scenario, the owner of Brady Industrial Products and the Localtown Bank have been picked as the key identified stakeholders engaged to the event. Now, the reason for selecting the two as major stakeholders should have been established for argument. Meanwhile, the business of Brady Industrial Products has financially backed up by the Localtown Bank and the owner of the company, to say the least. Understandably, the banking institution and the owner of the firm will be mostly affected due to any proposed interventions (Cotton, 2012). In the case of adverse situation, the two of the stakeholders can suffer massive financial losses. Considering the case scenario, it can be seen that the Localtown Bank has put forward a criteria of minimum quick ratio that must be maintained by any organisation to apply for a loan from the financial institution (Jain, 2014). In the current situation, it can be seen that the current asset subtracting the inventories for Brady Industrial Products stands at $1,100,000 and the current liabilities stands at $1,000,000. Hence, the only solution that can be used by the company to maintain an adequate ratio is to consider the loan taken by the owner as a current asset because there is only 14 months left for the repayment of the money. Hence, the incident explained in the case scenario brings in two entities that can be impacted by the incident. One is the owner of the firm and the other is the Localtown Bank (Djukic, Stankovic and Lepojevic, 2015). Along with that, another stakeholder that is impacted by the Loan Covenants incident is the company itself. This is because a firm is considered as a separate entity itself. Any problem occurred due to the unethical mean of financial re-statement may impact the business as well (Jain, 2014). Hence, it can be seen that three primary entities can be affected by the loan covenant process, which are identified as the stakeholders involved in this situation (Djukic, Stankovic and Lepojevic, 2015). Furthermore, in the case of identification of the misconduct, the reputation and job of the accountant Sharon Rock and Tim OShea are also in risk. Hence, they are also considered as secondary stakeholders involved in the situation. References Cotton, J. (2012). Personal communication- Involving key stakeholders in the review process: A multi-method approach.Health Education Journal, 61(1), pp.87-90. Djukic, S., Stankovic, L. and Lepojevic, V. (2015). Improvement of Innovation Capacity of SMEs in Serbia by Connecting With Key Stakeholders.Engineering Economics, 26(4). Jain, A. (2014). Transparent Collaboration Amongst Stakeholders - The Key To Project Performance.OTMCJ, 6(2). Moore, A., Langabeer, J. and Markham, C. (2010).An intervention mapping approach. Sswm.info. (2016).Stakeholder Identification | SSWM. [online] Available at: https://www.sswm.info/content/stakeholder-identification [Accessed Sep. 2016].

What Leads to Success free essay sample

This is really a 2 hour presentation which i have cut down to 5 minutes. it all started when I was in school 7 years ago and were desperate to know what success is and how can i be a successful and accomplished person. I wanted to make something of my life. So i asked myself a simple little question â€Å"what leads to success? † and I had no answer to that question. So I thought to dig deep and do some research to see what characteristics these successful people have and what they thought of success. I interviewed some, red autobiographies, had some research on internet and then after 7 years 500 interviews later, im gonna tell you what really leads to success. And the first thing is: 1- Passion: Passion is what gives us our fire; passion is what makes life  worth living. I do what i’m doing for love not for money, And the interesting thing is if you do it for love, money comes in anyway. We will write a custom essay sample on What Leads to Success or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 2- Work: This simply means if you like what you do, success will come in naturally. 3- Good: There is no magic its practice, practice and practice. 4- Focus: 5- Push: You gotta push yourself through Shyness and self doubts. Goldie Hawn says â€Å"I always had self doubts. I wasn’t good enough, wasn’t smart enough. I didn’t think i would make it. † Now its not always easy to push yourself thats why they invented mothers. 6- Serve

Chotukool Case Study Solutions Essay Example

Chotukool Case Study Solutions Essay Example Chotukool Case Study Solutions Paper Chotukool Case Study Solutions Paper Essay Topic: The Namesake With the help of the below mentioned data we can understand the penetration and reach of a consumer durable like firefighter in comparison to a product like Television Set, car, bike or Grinder. This will help us in having a deeper knowledge of the placement of a retriever in the minds of the consumer in comparison to other consumer durables. With the analysis of the below shown chart we understand that refrigerators have been able to penetrate only 46% of the urban market on the other hand it has barely scratched the rural market by just reaching a meager 8%. Overall most of the consumer durable shown below have a decent reach in the rural markets except for car and retractors, this helps us understand that there is an untapped market available in the rural areas for this specific consumer durable Ownership of consumer durables of household) Refrigerators Pressure cooker Bicycle Wrist watch Ceiling fan Mixer/Grin deer color TV Motorcycle Urban Rural PAYOFF-09 AIR/car industry market size 14,200 3. 0 | Reconditioning systems | 11,000 Commercial reiteration | 2,000 servicing I | * Approximately 69 per cent population resides in rural India, yet only sales is contributed by rural markets. However, this sales contribution is expected to increase to 45% in near future * Rural Consumer durables markets s growing by 30 per cent currently, expected to grow by 45 per cent in IFFY 80 lacks Refrigerators sold last year and the market has grown by 12-15% (2010) Commercial Refrigeration Sector ; Growth during last 5 years: -10% ; Expected growth during medium term (3-5 years): 10-12% Looking at these figures we can see that the Domestic Refrigerator market in India is one of the fastest growing segments of the consumer durable industry and is witnessing significant growth on account of rising per capita income and improved social indicators. The market is estimated to be worth INNER 97. 69 ban in 2010. Over 80% of the population of India does not use refrigerators. Refrigerators have been manufactured in India since sass. Till the 19805, players like Godard, Cultivator, Lankly and Volta controlled almost 90% tooth market. Earlier, the white goods sector categorized as a luxury goods industry and was subject to oppressive taxation and licensing. The situation changed tater liberalizing of the economy in the early I egos, The Government removed all restrictions, and now there is no restriction on foreign investment, and licenses are no longer required, Post-liberalizing, a number foreign companies entered the market and many domestic players also diversified into refrigerators. PL and Evidence who already had a presence in the consumer electronics market, leveraged their strengths to enter the durables sector. In India, refrigerators have the highest aspirations value of all consumer durables, with the exception footlessness. This accounts for the high growth rate of the refrigerator market Vichy has been growing at a rate of about per year, while the consumer durables industry as a whole has grown at almost 8%. The size of the refrigerator market is estimated to be 3. 5-4 million units approximately, valued at RSI. 50 ban. The domestic penetration rate Of refrigerators is about 9%. The penetration is considerably higher in urban areas, Which account for 75% Of the demand, With rural areas constituting the Other 25%. The demand is also higher in the northern and western parts of the country than in the east. A study by Schema in 2011 estimated the rural consumer durables market to grow at 40% in 2012 as a result of higher disposable income among rural consumers. The size of the home appliance market in India is pegged at 30,000 core, with air-conditioners, refrigerators and washing canines as the largest categories, though household generation levels are in low single-digits, Current Scenario in India, Retractors have the 2nd highest aspirations value of all consumer durables * High growth rate of the refrigerator market, ;k Refrigerators are manufactured in two basic designs which are referred to as Direct Cool (DC) and Pros Free (+) refrigerator Goddesss share in the refrigeration market as shown below is 18 % Critical success factors for sketchbook: Let us study the critical success factors on the basis Of the ups Of marketing Product: Designed specifically for rural consumer Cooling Chip Runs on low power and investors Runs on battery when theres load shedding Color chosen on the basis of consumer interest Else of unconventional cooling technology Compared to the 200 components of a refrigerator, it has only 20 components Power consumption is comparatively less (15 to AS W against 90 MM) It has no moving components, is almost service free Sketchbook weights only egg and is therefore easy to move around and transport The operational cost is low The average electricity bill for running the Sketchbook is only RSI 60 to RSI 70 per month Sketchbook Product Variants 0 litter Specification I Internal capacity I : 30 litter I Weight Dimension I . 1 59. Comdex. Comdex. CM I Power VI SO AC VI DC I Current | 5 amperes I Wattage | 55 watts Accessories Included One Vertical separator One Power supply unit One car cord I 43 litter Internal capacity : 43 litter I Weights 1 8. Eggs : | 59. 8 comic. Comdex. CM I power source I : VI SO Haze | 0. 3 amperes I | 62 watts On e Wire shelf I Price: Sketchbook sells at a retail price of RSI. 3790 It costs around RSI 3800/- that is 35% less than the prevailing brand which is the cheapest at present Place: Godard decided to pilot the product in 4 districts to avoid competition Kiosks have been set up in post offices (in the 3 states where sketchbook has been launched) for demonstrations Promotion: Employed girls to distribute the product and they were entitled to a commission of RSI 150 per sale. By this the company says their distribution cost was reduced by 40%. Collaboration with Indian post Godard proposed to offer a discount of RSI. 300/- to the employees of India post Postmen were chosen to market Sketchbook in rural Pane region SQ What criteria should Godard use to evaluate its strategy on Sketchbook? Should Godard invest in this business? In the previous question we have seen the impact of ups in the sketchbook business, now to understand the sweater for Chokiest let us get an insight into the marketing challenges related to the rural context. Marketing Tool I Marketing Challenge Product Acceptance Price Affordability Place Availability I Promotion I Awareness I Acceptance (Individual Product Strategy) Godard Sketchbook was perfected based on the feedback and suggestions given by the customer, sketchbook was designed for a specific purpose and to work in specific conditions and certain demographys. As a product it had all the specification that a rural audience was looking for. The reaction to the launch of the product at rural meets proves the level of acceptance of the product in these areas. Launching of Godard Sketchbook in Parthian Division on 03. 062011 Affordability (P racing Strategy) There was always an aspiration to buy a refrigerator, but for a family that earns 7,000 RSI per month it was a costly affair. With the strategists pricing of 3, RSI, which id 50% cheaper than the lowest costing refrigerator available in the market. Sketchbook was set to make an impact. Availability (Place Strategy) With the help of non-conventional ways of promoting and selling the product, Godard was successful in getting the product to those who needed it. Awareness (Promotion Strategy) Sketchbook was promoted through organizations like the Indian Post and also through various Nos and Other self help groups. India Post has signed an agreement with Godard and Boyce Manufacturing to sell Sketchbook, through post offices, The product would be sold at nearly 3,000 post offices in the Western Region, covering Combaters, Appalachia, Tripper, Erode, Namesake, Salem, Dramatic, Shrinkage and the Inklings Districts Post Master General of Western Region. A. N. And According to the statistical figures we have here we can understand that the refrigerator business will grow in the coming years and moreover the penetration levels tort the same industry is very low in comparison to other goods. Also the product that has been made is set to revolutionize the refrigeration industry. The product has been tested and tried at various levels; customers have been involved in design and product aspect of sketchbook, The product has been aggressively and strategically priced in such a way to target the rural market. With the following head points it would be good for Godard to go forward and invest into this business, this would turnout to be a good business in the long Sumerian with chokiest Q. 3. Is there a threat Of quick imitation by competitors that Godard should consider? If so, how? Godard sketchbook is not a patented product; in fact the technology was used in western countries as a bear cooler during barbeques. So if any company wanted to imitate the product it would have been easy, because it is an easy and low cost product to manufacture. But the challenge would be in getting the distribution and sales network configured. Major components of Sketchbook Blown Plastic Body * Cooling Chip Computer cooling Fans * Wiring Adapter If we look at all the key components of this product they are all easy to manufacture thus we come to the understanding that it would be easy to imitate the making of Sketchbook. Infant Imitation had been a great example of a product that is eating away sketchbooks market, even though imitation is not electric and as advanced as Chokiest, it does get the work done for some consumers. SQ What is your take on the simultaneous pursue of two parallel business model in the same cooling solution industry? Does it entail any risk for Godard? Godard has been one of the key players of the refrigeration industry, and they have done so even With the corning of foreign players. When we are looking at the business model of two sectors, let us take the conventional fridge products Which are our traditional models in the refrigeration industry and second is the new product sketchbook which was primarily designed for the rural market. To answer the question let us understand the business model for both these sectors. Conventional fridges They are produced for urban plus aspirations rural consumers Bought more or sees by people who are well to do Cooling power is high, made to suit their cooling requirements Marketed through advertisements (which Increase its costs) Use traditional distribution links like distributed and dealers Area of sale is primarily cities Sketchbook Prices at 50% less of a standard fridge Cooling powers is low (suits the point of keeping the costs low) Cooling technology used, differs from the conventional method Designed specifically for first time users in the rural areas Distributed through individual distributors and Market through Gram-Saba programs Distributed and marketed through Indian Post. Thus when we study the different models of business which is related to both these streams Of refrigeration models, we can come to the conclusion that both these models are completely different and they wont affect each other. In fact both these models Will help Godard strengthen its base, both in the rural and urban markets. Thus solidifying its presence better at both fronts. Q. 5. How should Godard pursue its marketing strategy for Sketchbook? What are the implication for its brand and its overall corporate strategy? The main prerogative of sketchbook was to keep the price of their product as owe as possible, so as to make it affordable to the customers. Hence it was not possible to do expensive marketing like television advertisement. So for the same even the distribution and promotion cost has to be kept low, Marketing and Promotion strategy for Sketchbook promotion through individual distributors to reduce distribution cost. Selected distributors should be selected in specific villages and the product should be directly delivered to the consumers house once the order is confirmed with the individual dealer Collaboration with Indian Post This is one of the vital steps that was taken by Godard and this proved to be the radical success factor even it came to promotion. There was no other service which had a better reach that Indian Post in the rural areas Collaboration With Nos and Self Help Groups Self Help groups and Nos hue tremendous reach and accessibility in rural areas, it would only be fitting to make use of such gateways to reach to consumers Promoted As an Investment Fifth product is promoted as an investment that results in returns on a daily basis it would arouse the interest of the BIB Buyers, mainly Shopkeepers and small Pan shops. Promotion at Gram Saba Meets Such available avenues should be utilized to the fullest in promotion this product which is typically produced for their specific market. Summary about Godard Group Established in 1897, the Godard group has grown in India from the days of the charka to nights at the call centers. Our founder, Radishes Godard, lawyer- turned-locksmith, was a persistent inventor and a strong visionary who could see the spark in the future. His inventions, manufactured by his brother Pharaohs Godar d, were the foundation of todays Godard Empire. One of Indians most trusted brand, Godard enjoys the patronage and trust of around SO million Indians every single day. Our customers mean the world to us. We are happy only venue we see a delighted customer smile. With 7 major companies with interests in real estate, r-MAC, industrial engineering, appliances, furniture, security and agric care to name a few our turnover crosses AS billion dollars*. You think of Godard as such an integral part of India like the bangers or the Kurt that you may be surprised to know that 26% Of our business is done overseas. Our presence in more than 60 countries ensures that our customers are at home vita Godard no matter ever they go. With brands you can believe in, service excellence you can count on and the promise of brighter living for every customer, Godard knows what makes India tick today. ; Wisped As we See in the above summary that Godard is an international as well as a, well established brand. Branching its presence into various markets, fields and industries. With the launch of such a strong product like sketchbook, Godard would be able to establish its presence even in the rural markets of India Godard has by now made for itself a name in the rural market and so with newer products coming into the market; it would be easier for Godard o make an impact in the rural markets as the consumer is already familiar with the brand. Also we need to remember sketchbook was considered as a product which would benefit consumers it wan considered to be built and developed for the benefit of the consumer; it therefore carries goodwill with it. This helps us strengthen our overall brand image and is a positive factor on the overall corporate strategy. What challenges do you envisage for Godard in penetration to various geographical markets across the country? Current Market of Sketchbook: Gujarat, Maharajahs game; Andorra Pradesh Observing the above map we find that Godard has not really been aggressive in getting its product to all available markets. But if we look at sales it has done well in the past years. So it is only logical to moue to new geographical markets. New markets can be in both southern India as well as the states of northern India.

anotated bibliography women in media Essay Example

anotated bibliography women in media Essay Example anotated bibliography women in media Essay anotated bibliography women in media Essay Professor Hall 2 December 2013 Title What is beauty? It is hard to define, yet easy to recognize. This could be why many women struggle to see their own beauty. A main contributor to the lowering self- esteem to women is the unattainable body image produced by the media. When a company creates an advertisement they usually cast good looking people to represent them. When this idea is taken to an extreme with digital restoration and photo shop this can lead to the distortion of peoples self-image. This distortion can turn into disorders like anorexia, bulimia, and body shaming. These unrealistic portrayals of women can have the most effect on young girls because they tend to be very impressionable. Russell stated that 53% of children age 13 are unsatisfied with their bodies and by age 17 it had increased to 78% (Russell). Its sad to think by the age of thirteen girls are thinking about their fgures and are unhappy with how they look. the focus of this paper will be on how media can crucially effect the body image of women and distort how they see themselves. Annotated Bibliography Every day we see an uncountable amount of commercials. The media has a huge nfluence on how we act, what we buy and, even more importantly, what we eat. Many of the actors featured in these influential commercials are most often very thin and attractive. When they portray every day women as a size two they are misleading the watcher into thinking they are overweight. This kind of misinformation can lead to body shaming and eating disorders. I will be exploring how media can distort the self-image of its watchers by using underweight and unrealistic actors. For example, I will compare and contrast the self-image produced by the Victoria Secret ad ampaign as opposed to the self-image produced by Dove in their commercials. In this paper, I am going to show the effects of media on the self-image of the watcher. I will touch on the airbrushing techniques used by the editors, to slenderize the already thin actors, as well as the sexual undertones used in these commercials. I will discuss how these contribute to the watchers distorted body image and insecurities. I am also going to go into the specific effects of these media tactics on children. Children are more impressionable and this means they are at a higher risk of being ffected by these unrealistic commercials. One counter argument I will be addressing is the thought that low self-esteem and bad body image are preexisting and merely enhanced by the media. HAAS, CHERYL J. , et al. An Intervention For The Negative Influence Of Media On Body Esteem. College Student Journal 46. 2 (2012): 405-418. Academic Search Complete. Web. 15 Nov. The authors briefly discuss the effects of media on womens self-image. This scholarly journal then shows data from two different experiments exploring the effects of the media on womens body esteem, sexual attractiveness, and weight concern. This data will be helpful in my paper when I discuss the amount of women affected. I will use this scholarly article for background information about self-esteem, eating disorders, and the media. This connects with the ted talk I found because they both discuss the concept of beauty being in the eye of the beholder. This article talks about how to rectify women self-esteem while in Cameron Russell: looks Arent everything. Believe Me, Im a Model. She shows even beautiful people have their insecurities. Russell, Cameron. Cameron Russell: Looks Arent Everything. Believe Me, Im a Model. TED: Ideas worth Spreading. N. p. , Jan. 2013. Web. 15 Nov. 2013. This ted talk starts out with a very beautiful and thin model standing middle stage. She discusses how being a model is not everything young girls imagine it to be. She exposes the industry from the inside and shows how they had her wearing revealing outfits at the young age of thirteen. She then goes on to explain the insecurities the business brings and how being beautiful does not mean your body image is good. I will use this ted talk to quote her real definition of beauty. Mid-way through the talk Russell states statistics about children and body image; this should be useful in my research paper. I will also use this ted talk to talk about the photo shop used by the media to make women look almost unobtainable. I found a lot of the information in this ted talk relating back to my scholarly article. Concept of airbrushing and the statistics on girls with body insecurities tie this ted talk back to the previous article. Gaillet, Lynee, Abgela Hall-Goodsey, and Jennifer L. Vala. Guide To First Year Writing. Southlake: Fountianhead, 2013. Print. In The Guide To First Year Writing I found many pages to help with the research ortion of this paper. I found pages 81-89 very useful in this respect. Pages I will use for my paper are pages 90 and 91 . The section regarding argument and thesis gave the most information. These pages helped me narrow my topic down into a reasonable thesis to get started. Page 92 helped me plan my counterarguments and helped me make sure I was not undermining my main point. I plan to use a couple quotes in my paper and this chapter helped me correct my format as well as understand the in text citations. This book relates back to my other sources in that it can help me structure my argument and keep on topic.

Politics of Professional Practice Essay Example | Topics and Well Written Essays - 3000 words

Politics of Professional Practice - Essay Example Moreover, the consequences of their usage in the provision of healthcare to various stakeholders involved in the provision of healthcare have not been adequately explained. This paper will attempt to come up with clear explanations of the usage of support workers in order to foster the understanding of the impacts of their usage in the provision of healthcare to the patients. The paper will explicitly explain the roles of the support workers, as well as the risks posed by the use of the support workers mainly due to their lack of training. In addition, the paper will explain the regulation that has been put in place to regulate the activities of the healthcare support workers (HSW) and any regulation that should be put in place to regulate their future activities to ensure that their usage does not compromise the quality of healthcare provided by the NHS. The impact on the other stakeholders involved in the healthcare provision will also be explained. By so doing, we hope to have a c lear understanding of the different dimensions of usage of the healthcare support workers. The paper will mainly use the articles by the NHS, RCN and other relevant bodies, as well as the recent research findings to have a more recent perspective on the development of the issue of healthcare support workers. ... 4). The support workers in nursing healthcare are of significant important especially during periods where there is a shortage of the nursing students who have graduated from the nursing schools (Great Britain: Parliament: House of Commons: Treasury Committee - 2007 p. 76). Generally, the shortage of nurses is the main reason that led to the integration of the support workers in the provision of healthcare services by the NHS. The support workers help in easing the workload on the nurses and other healthcare providers by providing the healthcare services that can easily be provided by other parties. The shortage of the nurses was mainly due to the low pay nurses receive compared to other professions (Great Britain: Parliament: House of Commons: Treasury Committee, 2007, p. 76). The support workers perform several roles in the NHS; there are support workers who are involved in the performance of non-clinical activities, whose roles include catering, maintenance, and hotel services. In addition, other support workers are involved in clinical activities; they may be involved in the provision of primary care to the patients i.e. GP surgeries, provision of care in nursing homes, patients homes and walk-in hospitals. The support workers may also be involved in the provision of secondary healthcare to the patients, mainly involving the provision of healthcare services to the patients in the hospitals (NLIAH, 2009, p. 2). However, there has been a general evolvement in the work performed by the support workers perform, which was mainly done by either the doctors or the nurses before. The work performed by the support workers can also be categorized as primary care or secondary care. Primary care involves the